It’s hard to find any major industry that has endured the effects of COVID-19 unscathed.  The restaurant industry is a main one that has garnered a lot of attention, but the salon industry has suffered a lot without many opportunities to change course in how they do business.

While restaurants were able to serve their customers via online ordering paired with curbside pick-up, salons rely on one-on-one customer relationships while performing services in close proximity.  Long-distance styling is not an option, and though salons have always been required to maintain a strict adherence to safety and sanitization measures even pre-pandemic, they are still in an industry that agencies deem as luxury versus essential.

We know the true value of salon professionals and so do many people forced to perform their own beauty services.  Even just a quick YouTube search will show the disaster of attempting to cut your own hair or color your own hair with unsafe and unfit products.

Now with salons opened, clients are able to go back to their favorite stylists and estheticians, but many clients have also endured the negative impacts of COVID-19 — such as less income, impeding their ability to request the kind of services they would want.

Despite setbacks, Salon Alure, with locations in Purcellville and Lovettsville, Virginia, is encouraged by the continued support of our loyal, long-time guests in Loudoun County and the surrounding areas that show up month after month.  Salon Alure continues to implement thorough safety and sanitation measures to keep our clients and team happy, healthy, and able to receive the very best beauty services.

With the addition of Alure Hair Academy, Salon Alure is able to continue to train up the next generation of future hair stylists, estheticians, and nail technicians, as well as offer reduced pricing to those on a tight budget.  Salon Alure has also hired apprentices that are beginning to serve clients while learning alongside seasoned professionals.

Salon Alure’s level system offers beauty services at different price points to fit the differing needs of our guests.  Alure Hair Academy’s students are able to serve clients with the tightest budget who are willing to allow students to learn and grow.  Have a budget in mind but not sure which stylist, esthetician, or student would be the right fit?  Give us a call at 540-338-8911 and our team will help you reserve your appointment with the service provider best able to meet your needs.

Salon Alure is a top-rated hair salon and med-spa located in the heart of Purcellville and Lovettsville, VA.  Nominated for “Best of Loudoun” year after year, Salon Alure’s team serves clients from all over the DMV area — Leesburg, Ashburn, Philomont, Waterford, Bluemont, Middleburg, Round Hill, Frederick, Brunswick, and more.